We collect no personal information about you when you visit our Web site unless you choose to provide this information to us. Such information that you may submit is restricted to that required to meet your request for merchandise. That means that, in order to process your order, in addition to the information you enter, our server and your hard drive need to "talk" to each other via "cookies." Once the order is pulled, the information evaporates. ATC does not "mine" the data, track customers' buying patterns or preferences, or any other such information. We do not look at any data except what’s obviously visible to you and to us; the code buried in the server stays there.
Off line, we do have customer files we maintain for five years or more, in case of questions or problems and as the raw material for some gross sales analysis we undertake. Our sales-fulfillment and accounting staffs have access to them, but no one else. Information in those customer files is not rented, sold, or given to anyone.
Our membership files are in a separate database. If you become a member of the Appalachian Trail Conservancy, your name and address—but not your e-mail—could be exchanged with other trails and conservation organizations and other nonprofits, for our mutual fund-raising purposes, unless you ask us to code your record in such a way that you receive communications only from ATC; this notation can be made as a comment at the end of your order.
What We Collect and Store Automatically
If you do nothing during your visit but browse through the site, read pages, or download information, the underlying software will gather and store certain information about your visit automatically. Please note that this information does not identify you personally in any way.
We automatically collect and store only the following information about your visit:
We use the information we collect in this fashion to count the number and type of visitors to the different pages on our site and to help us make our site more useful to visitors like you. Our Web site logs are not personally identifiable, and we make no attempt to link them with the individuals that actually browse the site.
Any electronic-commerce applications that we provide for program registration, membership, or merchandise are conducted using secure servers to protect your credit card information. Again, all information requested and provided by you in the processing of any of these electronic commerce transactions will only be used to respond to you and fulfill your request.
Restriction of Liability
ATC makes no claims, promises or guarantees about the completeness or adequacy of the contents of this Web site and expressly disclaims liability for errors and omissions in the contents of this Web site. No warranty of any kind, implied, expressed or statutory, including but not limited to the warranties of noninfringement of third-party rights, title, fitness for a particular purpose, and freedom from computer virus, is given with respect to the contents of this Web site or its hyperlinks to other Internet resources. Reference in this Web site to any specific commercial products, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, except where otherwise noted, and does not constitute endorsement, recommendation, or favoring by ATC.
Information presented on this Web site is copyright-protected and may be distributed or copied only with the express written permission of the Appalachian Trail Conservancy.